The Rippling Price Strategy of AWS
Published:
AWS
- Product: Cloud Computing
- New or existing: Innovated an existing product
- Disruption: Replaced upfront capital and long-term hosting commitments with metered, on-demand pricing by giving developers access to storage and computing bandwidth on-demand via API which made computing more accessible to startups and small businesses.
- Target Market: Developers, small businesses, startups
- Competitive Landscape: AWS had the $$$ infrastructure under Amazon to scale quickly, gain economies of scale which reduced their cost and then AWS passed those savings to customers via lower prices building a strong moat that warded off competition for many years.
