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Datadog
10 minute read
Published:
Datadog
- Product: Observability platform
- New or existing: Innovated an existing product
- Disruption: Developed observability platform for cloud based computing that revolutionized devops by driving efficiency and collaboration.
- Target Market: Developers, startups, small businesses, large businesses
- Competitive Landscape: Datadog was a game changer and continues to lead with its breadth of capability and very customer-oriented, hands-on approach.

INTRODUCTION
Datadog came into the market in 2010 as the observability platform of the future. Unlike other players in the observability space at the time, Datadog’s platform was built for modern cloud infrastructure at a time when cloud services were just beginning to proliferate and take computing by storm. Read moreThe Rippling Price Strategy of AWS
9 minute read
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AWS
- Product: Cloud Computing
- New or existing: Innovated an existing product
- Disruption: Replaced upfront capital and long-term hosting commitments with metered, on-demand pricing by giving developers access to storage and computing bandwidth on-demand via API which made computing more accessible to startups and small businesses.
- Target Market: Developers, small businesses, startups
- Competitive Landscape: AWS had the $$$ infrastructure under Amazon to scale quickly, gain economies of scale which reduced their cost and then AWS passed those savings to customers via lower prices building a strong moat that warded off competition for many years.

How Share Everything Changed Everything
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In June 2012, Verizon introduced the Share Everything which changed the industry’s pricing framework and transformed how data was monetized. Read more
The Irony of Ticket Pricing
3 minute read
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When a popular artist or band goes on tour, it is often the case that tickets sell out on Ticketmaster sometimes even as soon as they go on sale but only to subsequently make a strong come back in availability on secondary marketplaces like Stubhub, sometimes at an astronomical mark-up from face value. While revenue from ticket sales from primary ticket sellers go toward the the artist and other stakeholders directly, on secondary markets, the additional surplus is captured by the reseller, whether it be a scalper, professional broker or fan trying to make a profit. The question is if prices prevailing on the secondary market are higher holding all else equal, then why don’t the artists set higher initial prices? Read more